Marc A. Odinius is the managing director of Dataforce GmbH – a market research company for the automotive industry – alongside the founder, he began this journey in 1997. As a visionary, he pioneered fleet analysis and developed data products that revolutionized automotive market research. The continuous refinement of products as well as the expansion of data sources in further markets has made Dataforce one of the leading international data providers. For 25 years, Marc A. Odinius has been leading the company in fulfilling its mission: To bring transparency to the European automotive market. With his expertise, he actively works with the automotive industry, supporting them in making the best strategic decisions.